Category - Marketo

[Infographic] Who’s Who at the 2018 Marketo Marketing Nation Summit

The most exciting week of the year for Marketers is just around the corner!

With over 80 partners exhibiting at the 2018 Marketo Summit, it can be a little overwhelming to know who can help you with your most urgent business goals and objectives.

We have made it simpler for you by categorizing all of the different vendors into clear and concise categories. This will help you navigate the expo hall like a pro and use your time most efficiently.

Check out the infographic to see all the Marketo LaunchPoint partners who are sponsoring the 2018 Marketo Summit!

Who's Who at Summit 2018
P.S. We’re helping throw what’s bound to be the hottest party at Summit this year! Don’t miss out on the party that everybody will be talking about. Register now.

Behind the Scenes – How we Built our Marketo Summit Party Landing Page

Ever wanted to see how Knak builds our landing pages? We are throwing a party at the upcoming Marketo Summit in Las Vegas, and we’re giving you a behind the scenes look at how we built out our event registration page in Marketo. It took us less than 10 minutes, from start to finish.

That being said, there was a lot of preparation that went into building the logo for the party, gathering the right images and preparing the copy, but ultimately this is the process to grab the template from Knak and populate it with content in Marketo.

Make this template your own here: https://app.knak.io/landing
View the live landing page here: http://go.knak.io/2016—Q2—Event—Marketo-Summit—Ice-Bar_Registration.html?source=knak

Why I Started Knak, by Founder Pierce Ujjainwalla

The purpose of Knak is to make this process simple. To allow Marketers to quickly and easily setup an email or landing page template, pick their layout, customize it to their brand, and get back to marketing. We never want them to have to look at HTML code again.

…In the beginning…

When I first started my marketing career, my first job was at Cognos – a big BI company that was eventually acquired by IBM. I was fresh out of university and eager to learn and get things done! Cognos was an early adopter of marketing automation, and we had all the best tools, people and budget to make great marketing happen.

However, most of my time waiting for things from other people. Although I eventually became really good at Eloqua (yes Eloqua…), I didn’t know any HTML or graphic design. This meant a lot of “hurry up and wait”. HURRY we need to get this campaign out, but WAIT for the HTML from the web team and graphics from the agency.

This really frustrated me because I was organized, and I had my stuff done and ready, but I was completely helpless to get my emails out on time because I needed to wait for other people.

The same thing happened with landing pages. We weren’t even lucky enough to have a tool like Marketo’s WYSIWYG landing page editor, so I had to work with my web team to get things posted. Although they were great people, they had a 2 week turn-around time! Meaning any little copy change took way too long to get changed.

 

…Fast forward 3 years…

I made a big change from my days at big blue. I am at a start-up called TITUS and they had no marketing automation, but they were very open to implementing Marketo. I lead the Marketo implementation there, and we were off to the races.

I found out that Marketo really empowers Marketers to be WAY more self-sufficient and FAST. No more waiting on other people to get your campaigns out… except for one thing… the creation of those pesky templates!I still needed to go through the whole process of designing and getting a third party to develop my templates. This process ended up taking months and was a major headache…I couldn’t believe things weren’t more advanced in this area!

 

…OK, now we’re at the present day…

After years of being on the client side, I started a Marketo services consultancy, and I wanted to solve all the challenges that I used to have as a marketer for our clients. We help Marketo clients like Trend Micro, Amdocs, Klipfolio and more get the most out of their Marketo investment. It’s a lot of fun and we’re always excited to see our clients be successful and push the limits of Marketo and teach us new things along the way.

Over the years, we see that our clients have very similar challenges with Marketo. Whether it’s setting up a best-in-class lead lifecycle, or a lead scoring model that actually works, or lead source tracking or reporting, there are a lot of challenges with Marketo that are pretty universal. However, there are none as prominent or pervasive as responsive email and landing page templates.

Back when Marketo released their template library, I was SO excited. Finally, the solution I was looking for! (or so I thought…) You need to know HTML to customize the templates for your brand. And I could still not write a line of code to save my life! – just like most marketers I know.

Now, after making literally hundreds of custom responsive templates for our Revenue Pulse clients, I thought there had to be a better way. Even though we can build a fully responsive template in a matter of a days, it’s still too long of a process.

That’s where the idea for Knak was born. Marketo has done a great job of putting the power back in the Marketers hands; making things simple. But for something as critical as templates for emails and landing pages (the only thing your customers will actually SEE of your entire Marketing Automation deployment), marketers are still helpless. Marketers need to work with agencies, graphic designers, developers. It’s a broken process.

The purpose of Knak is to make this process simple. To allow Marketers to quickly and easily setup an email or landing page template, pick their layout, customize it to their brand, and get back to marketing. We never want them to have to look at HTML code again. Although Marketo marketers are quite technical, we’re not developers…I don’t think it is productive for us to be wasting time coding (or trying to code in my case).

It’s been almost a month since we launched Knak at the Marketo Summit. We have over 150 Marketo users making Knak templates. In less than a month, over 260 amount of templates have already been built using our tool. That is an enormous amount of time and money that has been saved, and we’re just getting started.

The feedback we’re receiving is making all the hard work we’ve put into this tool worth it. Marketers are telling us that we’re making them look like rockstars to their peers, and that they’ve been waiting for a tool like this to come out for a long time. To me, that is success. But, like I said, we’re just getting started. The best is yet to come…like our upcoming release of Marketo landing page templates, also made simple.

I’d encourage you to try out the ‘new way’ of making Marketo templates. I think you’ll be pleasantly surprised. www.knak.io

Marketo Summit 2015 – The Big Reveal

After months and months of hard work and lots of Redbull, we released Knak to the masses at the Marketo Summit.

We had a booth, and a speak op during the champion series on ‘Creating Beautiful Responsive Marketo Emails and Landing Pages… no coding required’.

It was a big success with tons of people coming by our booth that were very excited to hear that they no longer have to struggle with Marketo email and landing page templates.

Our presentation was to a jam-packed room and had about 20 minutes of Q&A at the end. Couldn’t ask for much more.

The best part though was just the reaction of all the Marketo marketers who were overjoyed that there was finally a solution for them that would make their lives easier, save them money and have higher conversion rates on their Marketo assets.

Infographic: Who’s Who at the 2015 Marketo Summit

The Marketo LaunchPoint community is growing at a crazy speed, and so if you’re anything like us, you may be having a hard time keeping up with who all the technology and service vendors are anymore, and how they fit into certain categories.

So, instead of doing hours and hours of research to figure out who all these amazing partners are and what they do, we’ve done that for you… we’re just helpful like that.

Less talking, more infographic, here it is:

Marketo-Inforgraphic-Blog